Alexis Gaujoin
Creative Copywriter
WorkEmporio Armani - Power Of You
Ysl Beauty - Or Rouge
Emporio Armani - Stronger With You
Ysl Beauty - Pure Shots
Valentino - Born In Roma
Ysl Beauty - Black Opium
Lacoste - Timeless
Ysl Beauty - Mon Paris Floral
Inspired by Rome, a place where past and present co-exist, Born in Roma fragrances tell a story of self-expression, embodied by Adut Akesh and Anwar Hadid. A celebration of people living life freely, while embracing their heritage by twisting the classic with the unexpected.
Role/ Concept & Copywriting
Film
Photo
B Content
Agency/ BETC Étoile Rouge
Creative Direction/ Jasmine Loignon
Art Direction/ Peggy Baunay
Copywriting/ Alexis Gaujoin, Xander Smith